What is Domain Authority? How to Increase it

Domain authority score is not a new expression in the world of SEO, but there are many bloggers who are unknown of domain authority and its importance.

The following is a detailed guide in which you will learn what you require to know about “domain authority” as well as some additional related words that are important to understand.

Domain authority is one of the major factors that determine how well your website will rank in search engines.

In the “old days”, a website was balanced based on its page-rank. Now, domain and page authority play the main role in the ranking of any domain.

I wanted to share this important chapter with you because one time you understand what domain authority (DA) is, you can begin focusing on making an authoritative website.

What is Domain Authority?

evolved by SEO software company Moz, Domain Authority is a search engine ranking score that predicts a website’s capability to rank on search engine result pages or SERPs. Domain authority ranges from 1 to 100. The highest your score, the better your website.

To calculate the domain authority of websites, stocking has much than 40 factors, such as the root domain and total inbound links. Websites with huge amounts of high-quality inbound links, like Wikipedia, have mostly domain authorities. New websites with small to no inbound links typically have a domain authority of one.

Moz’s domain authority scale is also logarithmic, meaning that when your domain authority is higher, your authorization score is harder to improve. For example, raising your domain authority from 70 to 80 is much more challenging than raising your domain authority from 20 to 30.

Additionally, the domain authority of your website may decline, even if you don’t lose any kind of backlinks, when a high-authority website, like Facebook, receives an influx of backlinks.

Since Moz cannot give domain authorization scores greater than 100 to the highest-authority websites, they place their score at 100, lowering the domain authority of other sites. In other words, the domain authority of your website is relative to the domain authority of the highest authority website.

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How is Domain Authority Calculated?

The number of websites that link has an effect on domain authority. But quality is even much important. Links to websites that have a high domain authority pass a lot of authority to the sites they link to.

The authority can be plotted on an exponent curve. High-authority sites have fast incoming links, and they rapidly pass more authority when they link to other websites.

image of domain authority power curve

DA is above 80 in a popular daily blog.
DA is above 90 in major media website.
Only a handful of websites have DA 100 (Wikipedia, Twitter, Facebook, Google).

Of course, domain authority is not the just search ranking factor. Sites with lower authority often overtake sites with higher authority. This is because the ranking page can be more detailed, more focused on the search phrase. Relevance is required, in addition to authority, to make a web page rank well in search engines. More at that down.

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How to Increase Domain Authority

Because the Moz Domains Authority rating judge how competitive the site is in Google, there is no way to directly affect this metric. However, anything you can do to increase your SEO – and your link profile, in particular – will also increase your domain authority.

The four most effective ways to increase your links are to increase your SEO and domain authority.

Here are given 8 Ways to Increase Domain Authority

#1. Optimize your internal links

While it is improbable to directly affect every aspect of your SEO, internal linking in an area over which you have complete monitoring. Effective internal linking can not only supply better user experience, it can boost rankings and help you manage link equity across your overall domain.

few strategies you can use to increase your internal linking include:

  • Connecting with relevant content users will be helpful to know about the topic at hand.
  • Using natural anchor text that makes sense for users.
  • Not using artificial anchor text in an attempt to handle search engines.
  • Linking the higher PA (Page Authority) pages to the lower PA page to pass on the link juice.
  • Linking from high-traffic pages to high-cost pages to increase conversions.

#2. on-page SEO

On-page SEO is another mode of optimization. This plays an important role in moving your DA from low to high.

This includes technical factors such as page title, keyword placement, and keyword density.

Here is an easy checklist that will help you maintain your on-page optimization:

  • Keyword density – avert keyword stuffing and keep the density between 0.5 to 1.5%.
  • Title tags – Use title tags (H1, H2, H3, etc.) to highlight key points.
  • Permalink Structure – Use an SEO-friendly Permalink fabrication that contains your focus keyword.
  • Meta Description – Fill in your meta description. Do not leave it empty. Your meta description should be your focus keyword.
  • Write a keyword-rich title – The title of your blog post should be nice-looking and keyword-rich. It is good to start your title with your focus keyword.
  • Image Optimization – Optimize your image to increase your SEO status.
  • Target Keywords – Choose the ideal keyword for your blog post. Prioritize long-tailed keywords because they are easy to rank. If possible use your meditation once in the first paragraph of your post.

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If you are not taking care of your SEO, it will be difficult for your site to rank well on Google. On-page optimization is a good technique to bring interested visitors to your website.

And suitable SEO will increase your Domain Authority.

#3. Create tons of Linkable Content

Perhaps this goes without saying, but making wonderful content is key to increasing domain authority and ranking. Without content, other sites will have no reason to link to you, and you will not have the expectation of increasing your ranking.

When making new content, think about who other business owners, bloggers, and journalists typically link to. These may include evergreen posts such as how-to’s, tutorials, “top 10” posts, or more topical material such as original research or statistics.

Linkable content will also require to be well written and of high quality. This means keeping it free of typos and grammatical errors and includes a fresh perspective on the topic and writing material that is enough to do justice to your subject and rank well in search. This optimal word count will typically be between 1,100 words + to 1,500 words + depending on who you ask.

#4. Run a link audit to remove bad links

Having official inbound links will not mean whether there are spam or harmful links pointing to your site. Unfortunately, several business owners do not think about the power of these links until they hit a manual link penalty. This is why conducting regular link audits is so essential.

Start by collecting backlink data from various devices such as Google Search Console, Ahrefs, and Open Site Explorer, as no device will show you all the links back to your site. Look through the list to identify any unwanted or unnatural-looking links: in particular, keep track of site-wide links, links in foreign languages, links with questionable anchor text, and links to sites that your It has no relevant relevance.

Of course, this process is not as simple as it sounds. For a thorough walk-through of how to do your link audit, consult the Moz Link Audit Guide.

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#5. Pursue high-quality links

Link building is still an essential part of a solid SEO strategy. Some business owners believe that having excellent, well-optimized content is enough, although intentional link building is still a requirement.

Some of the key ways you can earn high-quality links to your site are:

  • Ensuring that your local business is listed in directories such as Google My Business, Yelp, TripAdvisor, and Better Business Bureau.
  • Regularly guest posting on plausible sites in your niche. This is profitable for SEO, to get referral traffic, and to establish yourself as an expert in your field.
  • Searching for broken links on other sites and requesting that those links be replaced with your site.
  • Using a reverse image search tool to search for events from other sites using your images. Instead of asking them to delete the images, request that these include a link back to your site.

#6. Make sure your website is mobile-friendly

A large number of online users access the web through mobile devices. If your website is not yet optimized for mobile usage, then you are behind.

This will not only hurt your mobile search engine rankings, but you will lose a lot of visitors who will just feel after leaving your site that it is not displaying properly on their smartphone or tablet.

To check whether your website is mobile-friendly, you can check this mobile-friendly test on the Google Developers page. It will analyze your web page and tell you how mobile-friendly your site is.

image of mobile friendly test by google developers

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#7. Increase the loading speed of your webpages

The poor loading speed can have a bad effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will leave your website completely if their patience is lost.

You can also check the loading speed of your website with the PageSpeed ​​tool by Google developers. It will not only analyze the speed of your site, but it will also identify a few ways to make your site faster and increase the user experience.

image of pagespeed analyze by google developers

#8. Promote Your Content Via Social Media

Because social signals are a large ranking factor, you will require to promote your content on social media to get those signals. Otherwise, your content is just going to sit on your site on its own.

Post links to your content on your different social media pages and encourages followers to like, share, or comment on it. You should also comprise social share buttons directly on your webpage.

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How can you check Domain Authority?

You can check domain authority using Moz’s Link Explorer, MozBar (Moz’s Free SEO Toolbar), or the SERP Analysis section of Keyword Explorer. The domain authority matrix is ​​included in all Moz Pro campaigns, as well as the Moz API.

The Domain Authority Matrix is ​​included in dozens of SEO and online marketing platforms across the web.

Check your domain authority for free:

image of how to check domain authority

Another easy way to check the DA of a website is to install MozBar. However, if you are an SEO who uses a lot of extensions, chances are the Moz toolbar may not work.


Domain authority is a vital metric for comparing your site’s SEO power to others. This will give you a clear picture of who your competitors are, what keywords you should target, and how good you are against others in your industry.

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