Top 10 Best Keyword Research Tools 2020

Are you looking for the best keyword research tools in 2020 then you are at the right place. Embedding the right keywords in your content can help you increase your ranking in search engines. This will help you generate a good amount of traffic for your website. Proper keyword research is the process of embedding the right keywords in your content, which will boost your visibility in search engines. Below are the online tools that we have recommended that can help you with different types of keywords.

Some of them are free to utilization, and some of them are paid keyword research tools. These keywords will help enhance your content strategy and will also be able to expand the marketing strategy. Websites that have the best keywords are ranking at the top in search engines.

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There are many keyword research tools for SEO that are available online. But in this article, you will get to know some of the top 10 best keyword research tools.

Top 10 Best Keyword Research Tools

Here is the list of the top 10 best keyword research tools that would be very profitable to use with exceptional features.

#01. SEMrush


SEMrush is a competitive research tool that lets you track your competitors’ keywords to find opportunities to compete for the top spot in Google and Bing’s organic search results. You can compare multiple domains against each other to evaluate the competitive landscape, including their general keywords and positions in Google’s organic, paid, and shopping search results.

Position tracking is like a sophisticated version of Google Trend, whereby you see the position of keywords in SERPs and rises and falls. Their colorful, visual charts are super helpful for more rapid understanding and analysis of results.

Features of SEMrush

  • Highlight long-tail keywords and ad group ideas
  • Get annual keyword trends
  • Worldwide CPC delivery statistics
  • Access to the full keyword research toolkit
  • Keyword difficulty Analysis and biological Traffic Insight

Pricing of SEMrush

SEMrush hosts a 7-day free trial of the services. You require to enter credit card details to reach the lawsuit, but if you choose to cancel your membership within the 7-day trial, no fee is charged.

SEMrush has four different pricing schemes. The best offers come with annual billing.

Pro – A plan for limited budget sites and freelancers, it starts at $ 83/month and is billed annually.
Guru – SEO agencies and small to medium-sized businesses will find the features of this scheme perfect for day to day management of content sites. Guru starts at $ 166/month.
Business – It is ideal for eCommerce stores and agencies, and opens at $ 333/month.
Enterprise – If you have a comprehensive content strategy, SEMrush can fit a plan to your needs by reaching beyond the capability of the above solution.

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#02. Ahrefs Keyword Explorer


Ahrefs uses a comprehensive digital marketing tool to analyze SEO and backlinks. It is recognized as a backlink checker because it has one of the largest databases of live links.

Although Ahrefs is not a free keyword research tool, it provides various plans for your enterprise. Nevertheless, if you do not want to take any program, it also offers you a 7-day trial plan to pay $ 7 which includes Lite and Standard plans.

Ahrefs is considered to be a good keyword research tool that helps in creating profitable keywords.

Features of Ahrefs

  • Exact Keyword Difficulty Score
  • 1,000+ keywords suggestions
  • Supported in over 171 countries
  • Click on the matrix to improve CTR
  • Comprehensive SERP Overview

Pricing of Ahrefs

Ahrefs has four pricing schemes. If you choose an annual payment plan, rates for freelancers, online marketers, mid-size organizations, and big brands start at just $ 82 per month.

They have a trial offer ($ 7 for 7 days) on their light and standard subscription plans.

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#03. Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is sometimes considered as the alpha and omega of keyword research tools. You must have an AdWords account to access it, and this does not mean that you will have to pay anything to use it, it is still free.

Google Keyword Planner will show you some very clear statistics such as average monthly searches, competition level (high, medium, or low), the average cost per click, and more.

It doesn’t give you exact keyword suggestions, but it correctly takes it a step further and suggests more synonyms and variations than many other tools available.

Features of Google Keyword Planner

  • Find business keywords using the “top page” bid category
  • accurate search volume directly from Google’s search engine
  • The best choice for business websites

Pricing of Google Keyword Planner

Google Keyword Planner keyword research is available for free.

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#04. KWFinder


If you are looking for a tool that is solely dedicated to keyword research, then KWFinder is your best bet. They are new in the market yet they are one of the fastest-growing SEO tools companies.

KWFinder helps you to get keywords that will help you drive overmuch targeted traffic. Using the keyword-based research option, you can find long-term keywords related to problem-solving. This is a mindless person who helps us get more targeted traffic and conversions through problem-solving content.

Features of KWFinder

  • A unique and simple to navigate user interface
  • Search for keywords in the target of any language, anywhere
  • Choose from a list of powerful keywords
  • Get accurate statistics for keyword competition
  • In-depth SERP overview along with a list of suggestions
  • Use filters to refine the index of keyword ideas

Pricing of KWFinder

KWFinder is part of the Mangos package that includes 4 other SEO tools. This keyword tool allows only a handful of free searches. Select a yearly plan to save up to 40% of their 3 memberships.

Basic – $ 30 (Freelancer and Small Business)
Premium – $ 40 (new startup and blog)
Agency – $ 80 (eCommerce store and heavy sites)

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#05. LongTail Pro

LongTail Pro

LongTailPro is a cloud-based software for keyword research and is one of the very popular on this list.

It is a paid keyword research tool that will help you search for amazing keywords for your niche / micro-niche sites. With their “platinum” version, you can get an indeed amazing and really detailed keyword analysis feature.

They also have a competition checker, which will make it easier for you to choose the right keywords.

Features of LongTail Pro

  • Powerful, broad keyword metrics
  • Easily search long-tail keywords
  • Provides recommendations to attract highly variable organic traffic
  • 2,500 SERP shows every 24 hours

Pricing of LongTail Pro

Long Tail Pro is a premium tool and provides a 7-day free trial (subscription canceled prior to 7 days). Membership is as low as $ 25 per month (when billed annually). Long Tail Pro currently provides three plans to users.

Starter – $ 25 / month
Pro – $ 45 / month
Agency – $ 98 / month

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#06. Majestic


Majestic is an all-in-one SEO tool to monitor the health of your site. It is an ideal tool for new blogs and small businesses, which do not have the resources for too much complex investment for search engine optimization.

Features of Majestic

  • All SEO characteristics are available in a single toolkit
  • Find simple-to-target phrases
  • Research competition on every keyword
  • Graph of reliability vs. authority for website analysis

Pricing of Majestic

Majestic allows you to sign up and run 3 free searches to help get a feel for the service. However, the keyword checker is only available in PRO and API schemes. When you choose the annual billing option, you can grab the SEO Toolkit for $ 83 / month.

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#07. Keyword Tool

Keyword Tool

If you obsessed with keyword data mining, try Keyword Tool. The platform is considered one of the top keyword research tools on the market and provides analytics for several search engines including Google, YouTube, Bing, Amazon, and App Store.

Features of Keyword Tool

  • search great keywords using Google Autocomplete
  • appendix your social media marketing with Instagram and Twitter keyword analysis
  • Exportation result to CSV
  • easy UX for Beginners

Pricing of Keyword Tool

The Keyword Tool is most similar to the Google Keyword Planner. It is free for the first 750+ keywords and is very simple to get started with. The Keyword Tool “Basic” plan starts at $ 69 per month and is billed yearly.

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#08. Serpstat


Serpstat offers you a list of historically profitable keywords used by competitors to rank them higher in search results. It also estimates the value of your keywords using various factors such as the number of search results and the cost-per-click.

The software will suggest more suggestive keywords as well as long-tail keywords, which are low-volume keywords concerned with your business. Also, if your business is international, you can customize keywords for different countries in the tool’s database.

Finally, with Serpstat, you can check the relevance of your webpages and analyze trends that may be attractive to the browser.

If you want a complete analysis of keywords that work well for competitors, then Serpstat will be extremely useful for you. This is also a great tool to ensure that your page is less likely to lose favorable rankings on SERPs.

Features of Serpstat

  • Know your competition using the competitive graph feature
  • Search Keyword Difficulty and Keyword Trends
  • The most budget-friendly option in our list

Pricing of Serpstat

We are similar to a couple of the other options listed here, Serpstat can be used for some time for free by signing up for its trial membership. However, to use the service regularly, you require to establish yourself with one of their subscriptions. An individual plan goes for $ 55 per month.

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#09. Moz Keyword Explorer

Moz Keyword Explorer

By now you must have first heard of MOZ or used their services. Free Keyword Explorer adds a delicious dashboard rich with infographics for those learning the scenes. The layout of the dashboard makes information about Google and the SpyFu option less surcharge, but the lack of extensive data makes the device a slightly less flashy option, despite being a powerhouse in the world of digital marketing.

Features Of Moz Keyword Explorer

  • Get related keyword ideas
  • biological CTR and Priority Score for Smart Targeting
  • Moz provides a one month trial period

Pricing Of Moz Keyword Explorer

Sign up for a free Moz account and receive 10 free queries per month. Keyword Explorer is not a standalone research tool, to get full access to this useful small asset you have to pay for the entire SEO suite. You can search Moz keyword research features in the platform’s “Medium” plan, which starts at $179 per month with the choice of a free 30-day trial.

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#10. SpyFu


SpyFu is the # 1 choice for analyzing the SEO strategies of its competitors. If you’re working in a highly saturated niche, their keyword tool removes valuable, virtually unused keywords and makes a big difference.

Features Of SpyFu

  • Compare different websites competing for a single detection term
  • Search for ranking difficulty and historical rank changes
  • moreover modules for in-depth domain analysis

Pricing Of SpyFu

SpyFu differs slightly from the other devices we have listed here because they provide monthly results, not real-time feedback. If you choose the annual billing option, you can subscribe to SpyFu for $ 33 per month.

Conclusion :

These are a few of the best keyword research tools you can currently search in the SEO market.

To search one that works for your business, start by analyzing your budget and then ponder the primary focus of your brand’s SEO strategy.

If budget is your main concern, then narrow your search to Google Keyword Planner or Serpstat. If you require a more robust set of tools, then you’re going to look at KWFinder, SEMrush, or Moz Keyword Explorer.

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