For the past several years, SEMrush has studied the most common SEO issues that appear on websites. This year, SEMrush collected data on 100K websites and 450 million pages to determine the most common issues and mistakes.
Knowing that WordPress is the most popular CMS platform on the web, and using the SEMrush study, we wanted to show how you can fix those pesky SEO issues on your WordPress site.
Here We are given you some SEO issues of your WordPress site and give tips on how to fix them.
Suggested Reading – What is SEO and How Does it Work?
Common SEO issues of your WordPress site
Almost all SEO professionals cite duplicate content as a high technical concern. Simply put, duplicate content is any content that, according to Google Webmaster Tools, is “similar to your site” or similar to the content that resides on your site.
“Google’s crawler should cover a lot of ground,” says SEMrush’s US marketing director Michael Stricker.”Google cannot consume all the data, specifically when anybody understands that Google must revisit every page again or again to search for new content. Whatever Google’s search or crawling of the web slows down That is unwanted. Dynamically created websites fly from web databases. Pages on the fly often go wrong from an SEO point. These sites can create many pages or URLs that contain basically the same content, Repeatedly. ”
Other sources of duplicate content include the use of both “plain” and secure protocol URLs (HTTP and HTTPS); No preference expressed for www.domain.com vs domain.com (without www); Blog tag; And syndicated RSS feeds.
According to John Analton, web analyst at Delegator.com, duplicate content can also result from a common content management system (CMS) functionalities, including sorting parameters.
The remedy is to crawl your site in search of duplicates and implement “crawl instructions” to inform Google the relative value of multiple URLs, Stryker says. You can use “robots.txt” (a file that allows you to control how Google crawls Google’s bots and indexes your public web pages to crawl specific folders and directories).
It is a good idea to tell Google which of your URLs to like in your index by applying the rel = “canonical” link element to indicate the preferred URL. Scottish Benson, founder, and the president say that Canon’s tags can help with duplicate content because they tell search engines that one page is a duplicate of another, as well as to consider the primary pages for indexing by Google’s bots What are duplicate pages. Benson SEO.
According to Matt Negar, Executive Vice President, Digital Strategy for Merkle, international sites that target multiple countries with different sites of the content may also end up with lots of duplicate content. In this scenario, Naeger recommends using the rel = “optional” hreflang code within the <head> of each page to identify geolocation of content in a similar, but more targeted language. Another solution is to use IP detection to generate the correct language and default currency for a page.
A common duplicate content issue occurs when a site has a URL beginning with “www” or a URL that does not contain “www”, according to Ramon Khan, online marketing director, National Air Warehouse. Thankfully, there is an easy fix.
Similarly, by default most websites end up with multiple versions of the homepage, accessed through different URLs. Colin Cheng, marketing manager at MintTwist, says that having multiple versions of a homepage can cause multiple duplicate content problems and means that any link equity the site receives is spread across different URLs.
Suggested Reading – Difference About on Page SEO and off Page SEO
How to fix it
According to Steven Welder of VP of Cardcash’s online marketing, “You can put this problem by choosing the URL you want as your chief URL.” “It’s purely a matter of priority, but once you select one, stick to it. All other URLs should automatically point to the main URL using 301redirect.”
Sitemaps are an origin of information related to your website that search engines use to study the nature of your website and its business. Errors in the sitemap will provide incorrect information to the search engine which is the last thing you want.
Suggested Reading – What is Domain Authority? How to Increase it?
How to fix it
You require to build and check the sitemap from a trusted plugin and then locate it and then check it again to resolve the errors made in the sitemap. Google has provided detailed information related to the sitemap. It guides you through tutorials on creating and submitting sitemaps, and also shows how to manage them with the help of sitemap reports in the search console.
Meta descriptions are small previews of your posts, their summaries are shown by search engines on the results pages. They give users some general clues about the content of your web project. Although they clearly do not affect SEO scores, they certainly do it through click-through rates. The more people continue their searches on your site after reading your relevant snippet, the more popular you are in Google’s advice.
How to fix it
First, it should not exceed 320 characters. If your description exceeds that number, Google will simply cut it. Imagine how silly the snippet would sound with an incomplete phrase. Then, it must definitely contain the keyword that matches the keyword in the title of the page/post. This should include a call-to-action to grab your potential customers’ attention, just have them click that link! And of course, as each piece of qualitative material, it should be unique.
Suggested Reading – Yoast SEO vs All in One SEO Pack Comparison
#4.Website’s loading and navigation speed
Since July 2018, page speed has officially become a factor that will affect the website’s ranking. Google calls it ‘the speed update’, this major search engine has listed page speed as one of the major ranking factors to help users answer their questions as quickly as possible.
If your page takes you time, it prevents GoogleBot from crawling on every page of your web, ultimately indexing only a limited number of them.
How to fix it
Making a website faster involves many elements including code density, extra-large images, server placement, and more, but one solution to all these problems is Google PageSpeed Insights.
The only purpose of Google’s PageSpeed tool is to make your website faster. This will not resolve the barriers leading to slow loading; Instead, it will list the issues that you can improve the speed of your website by guiding them through every step of doing so together.
Here’s a surprise, it not only analyzes the desktop version of your website for free, but it also does the same for the mobile version. So, in just seconds you get a detailed description of your slow loading speed constraints and solutions.
Suggested Reading – What Is Backlink? How does Backlinks work?
#5.Poor Mobile Experience
If your website provides a poor user experience on smartphones and tablets and is slow to load on mobile devices, then visitors will likely click, excluding your site’s bounce rate. At a search conference in 2013, Matt Cutts, head of webspam, said, “It’s important to make sure your site is lean and loads fast because it’s important on mobile.”
According to Stricker of SEMrush, some companies divert users to differentiate mobile sites, but doing so may cause problems. For example, using a mobile subdomain (such as http://m.domain.com) can split your link equity, remove traffic from the original URL and offer options without telling the user, and resource consumption and Concerns about increasing maintenance may increase, he notes.
“Google may be skeptical regarding sites that supply varied content for varied devices, rely on however this is often accomplished,” Stricker says.
How to fix it
Responsive design (when a website is displayed automatically and appropriately for both mobile and desktop devices) “supply a customized experience for the device, yet the content is the same for all users,” says Stricker. Thus, it can improve the middle signals that Google takes into account for search rankings, including page visits, time spent on a page, duration of visits, and bounce rates.
Suggested Reading – Why You Need To Optimize Your Website
#6.Trouble with broken links
When the ratio of broken links on web pages is 3: 100 or 4: 100, this is not a concern. Almost every website has some anchor text, which leads to error 404.
But if this ratio increases the number, it becomes a problem, which ASAP needs to solve. Many broken links annoy the visitor, creating a negative opinion on the visitor’s mind. and that’s not all.
When it comes to GoogleBot crawlers, SEO experts are working to make it easier for crawlers to crawl web pages. But when they make it to a lot of broken pages, it starts crawling a different site and thus indexes only a handful of your web pages in the SERP. Which also has a negative impact on the website’s domain authority.
How to fix it
Now, here, once again, we need help from Google itself. Go to Google Search Console, a tool developed by Google to increase the performance of your site, add your website, and go to the ‘crawl’ section in the dashboard. This special section will provide you with a detailed 404 information about each link of visitors to your site.
In March 2018, Google rolled out a mobile-first index to help make the Internet more user-friendly. The search engine juggernaut claimed that most of its users are searching through smartphones, so it rolled out mobile-first indexing, where the mobile-optimized website was ranked first. In the end, it means that if your site is not mobile optimized, it will not be ranked as high as your competitor who has a mobile-friendly website.
Suggested Reading – 12 WordPress SEO Tips to Boost Search Rankings
How to fix it
First of all, you need to check whether your website is mobile-friendly or not. After testing mobile-friendly, potential improvement points that you can work on to make your site mobile-friendly are listed. Also, Google has presented a list of criteria that you can work on to make your site mobile friendly.
The SEO issues are not as complicated as we think it is. Once you understand how to get ahead, or can identify SEO issues in general, you can do many of the tasks necessary to improve your SERP rankings.
These seven SEO issues that I mentioned are the major ones every SEO expert should focus on and improve them as soon as possible. If these problems are solved efficiently, you are probably going to see an increase in your SERP rankings.