What a pleasing, visually stunning and feature-rich website do If it is not optimized for search engines? In fact, search engine giants like Google, Yahoo, Bing, AOL, etc… are careless about the design of your website and the beautiful images you may have added to it. They pay more attention to quality content, keywords, file names, alt tags and more.
Understanding what search engines are finding for on your website can bring new success to your online enterprise. However, misunderstanding them can get you out of business.
What is SEO and why is it important for search engines to optimize your site?
Well, if you have a WordPress website up and running, you know how important it is for search engines to optimize your website. No matter how beautifully designed your website or how you create a website, without proper SEO it will not work at full speed. An SEO friendly website is more likely to appear on the first page of search results and drive consistent traffic to your website.
SEO has every time been the buzzword of the online world. After all, every business wants to get high rank and come first on Google SERP’s. Although, at some point, most of us get away with search engine optimization. So, the top way is to keep things easy and use a little common sense.
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While WordPress offers hundreds of useful SEO plugins that often take care of the basics, there are a variety of other tips and tricks you can follow.
In today’s post, we’ve compiled a list of simple SEO techniques and best practices that you shouldn’t fail to remember. These techniques, if used properly, can make a significant difference in how your website will be ranked in Google.
12 WordPress SEO Tips to Boost Search Rankings Fast
#1. Set Your Permalinks
The URL of your website pages and posts is called permalinks. In layman’s language, users use their address bar to access your website and view related pages. It is also used by other websites and search engines to link to your website.
WordPress defaults come with permalink settings so you can change them according to your convenience and needs. These settings can be found in Settings -> Permalinks.
It is always a good practice to change the default setting to post name example /% postname% / as it is easy for users to remember and easy to index by search engines.
#2. Create a sitemap for your website
Your website can carry on hundreds of pages, and in sequence, for your web pages to be indexed by Google, you require to inform Google your website structure. Creating a Google XML sitemap is very easy. WordPress provides a very useful plugin called Google XML Sitemaps that automatically generates a sitemap for your website that will help search engines to better index your site.
3#. Use Google Analytics
Google Analytics is another Google tool that you want to keep in your arsenal. This tool will show you how well your WordPress SEO strategy works by giving a deep break to your site’s traffic. The tool can tell you about traffic sources, behaviors, and many other important features that will help you better reach your target audience.
Google Analytics helps you perform a variety of tasks, including searching for a 404 error page, the behavior of your visitors, the source of your traffic, combating referral spam, and more.
#4. Use search engine optimized themes
Obviously, WordPress provides an array of themes that can be used to give your website a powerful foundation. However, instead of choosing a theme that looks beautiful and attractive, choose an optimized theme for search engines.
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An SEO optimized theme has two main objects for example, speed and code. A well-written theme with the newest SEO good practices guarantees that Google bots will wade through source code and find the right code.
Critical factors to consider include are given below :
- Open the inclusion of graph meta tags to improve social media sharing.
- Proper use of meta title tags and headings.
- A neat and clean structure that executes reasonable and genuine HTML.
- Correct utilization of the canonical URL meta tags.
#5. Use SEO Plugins
WordPress also offers SEO plugins including Yoast SEO, All-in-One SEO Plugin and many more that take care of your website and encourage you to add meta titles, meta descriptions, meta tags, keywords and more. These plugins provide a complete SEO solution that is available for WordPress.
These plugins are used to increase your website’s on-page SEO by presenting a Google search result snippet preview. They help you create an XML sitemap for your website. By adding meta details to page content analysis, SEO plugins cover your website.
#6. Optimize your media
Media is the main part of any website. However, they can completely ruin or improve your SEO efforts. Your SEO will determine how you tag and name your images. With proper tagging, you are more likely to improve your image search rankings.
Just uploading an image with a complex name is not a good practice for SEO. When uploading an image to your WordPress website, you’ll have the option to change its title, add a small caption, alt text and description. Taking advantage of these options can significantly improve your website’s search engine rankings.
#7. Make your content shareable
Social media has gained a lot of popularity in the last few years. Today, almost every web user is active on different social media networks like Facebook, Twitter, LinkedIn, Google+ and so much more. Making your content shareable allows your readers to share it on various social networks while driving large traffic to your site.
Adding social sharing buttons to your website not only improves traffic but also improves the credibility of your website. So, never take the power of social media for pride.
#8. Using links and anchor text properly
You may know that adding links to posts is crucial, but you may not know about ways to optimize your SEO efforts in terms of links.
Links to your own posts: Most website owners forget to link their posts to other posts on the website. Linking to your own posts will speed up your SEO efforts as well as improve the user experience on your site. Of course, posts need to be linked to each other when they are relevant. Never link for the sole purpose of joining.
Over the years, search engines have evolved. More metrics have begun to be recognized for regulating rankings. However, links relevance is a metric that stands out from the rest, determined by both the anchor text and the content of the source page. Prior to Google’s Penguin update in 2012, anchor text was considered an easy way for Google to understand the relevance of any site. However, today it has evolved as a way for Google to penalize your site.
But that doesn’t mean the anchor text isn’t meaningful anymore.
Google is keeping an eye on how anchor text is used and can be corrupted, so there are no dos and don’ts to create anchor text.
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What is an Anchor Text?
Let us understand it with the help of an example. Suppose someone writes a blog post about the facts of a fair landing page. Curious to know the invisible information about it, the author spends hours or maybe days scanning the content written by the opinions of other authors and many other users. Let’s assume that while reading the information, the author learns about the psychological effects of using various colors on your landing pages. Excited, he/she will start writing about it.
Obviously, he/she will link this article again for honesty and when attaching the post, the writer will select the anchor text for the link pointing to the article. Now, something like “either click here for more information” or “the psychological effects of using colors on your landing pages” can be used.
So, to understand what the target page is about, this human-powered text is also imperative for search engines.
#9. Producing High-Quality Written Content
What is the biggest trick of SEO for extended search engine rankings?
It’s high quality, user-friendly content.
Whether you’re running a blog or a corporate website, you’ll need quality content to rank high in search engines.
The idea of quality content is not only relevant to a post that is free of grammatical errors and spelling errors but also appeals to readers.
What is High-quality content?
Unique: Google hates content thieves and takes no time to punish them. It’s okay to add a quote to your website with its source, but it’s not okay to steal entire content or a blog post. Obviously, you can write about the same topic and frame the same idea in your content, but don’t steal someone’s work. You can also write your theft free article using this free tool: duplichecker.com
Shareable: As mentioned earlier, high-quality content also means that your users can share it with their friends and followers. You can write posts that are personal, funny, or ragged kind of stories that web users love to share.
Helpful, informative and actionable: In fact, people use the internet when they are looking for some valuable information. The key to successful SEO is to do exactly what they are looking for. Informative list posts, tutorials, lessons you have learned, tutorials and how to do it are really helpful as it helps your audience to learn or solve a particular problem. If you are able to write content that helps, educates and notify, your content will be considered high quality.
#10. Using Correct Heading Tags
In terms of better SEO practice, the proper use of heading tags is crucial. However, if you are just a beginner, you may not be aware of heading tips and how to use them properly.
You can see the title tags in your editor, and 1 is allowed to be selected from the heading to 6 titles.
But which one to choose? You can ask.
The H1 tag should always be employed for the title of the blog post and it is imperative to keep your H1 clear and instructional. Your title must tell your readers exactly what your content is about and they should be interested in reading the whole content. Once you have made proper use of the H1 headings, you may want to use the H2 tags for additional headings and then the H3 and H4 tags for subheadings and so on.
The use of headline tags is Decisive not only for best SEO practices but also for improving user engagement. It gives your users a better thought of your content and attracts their attention in a timely manner.
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All of you know the fact that Google ranks a site based on page speed in 2020 and beyond. In addition to using regular SEO techniques, one requirement to use good and reliable hosting for their sites. One thing that has helped us rank higher than our competitors is the use of hosting with SSD drives. Many large hosts like Hostgator, Bluehost use traditional hard drives, while there are a few others like you can consider like FastComet Hosting as it comes with SSD drives.
#12. Using SEO Plugins
Whether you are new to SEO or an amateur SEO expert, WordPress SEO plugins help to complete the good search engine optimization practices. These plugins allow you to automatically add the desired information instead of manually adding meta descriptions, sitemaps and other important SEO particulars.
Here some of the best WordPress SEO plugins are available:
- WordPress SEO by Yoast plugin: Yoast SEO has gained a lot of popularity among WordPress users for various reasons. The plugin helps you focus on keywords in a blog post as well as allows you to add meta descriptions, titles and tags. It also comes with a page analysis feature that helps you improve your content and make it SEO friendly.
- SEO Friendly Images: As the name suggests, SEO friendly images help you optimize your images for search engines while driving important amounts of traffic from image search engines. SEO friendly images allow you to integrate the ALT feature into your images, however you will need to take care of the name of the images.
There are various other techniques and tricks available when it comes to SEO, but here are some of the best ones that can be used on your WordPress website.
Your content needs to be given the best chance of being found on the first page of search engines. Make the most of these tips and transcribe your users while driving consistent traffic from Google and other search engines.